Hide N Treats is a synergy concept between Imperfect Foods and Discovery Cube Orange County. Discovery Cube is a science children’s museum in Santa Ana, CA that values educating children about recycling resources and saving the environment through their Eco-Challenge exhibit collection. While the museum teaches ways of conserving trash, materials, and water it can use improvement on how to conserve food. This can apply to Imperfect Food’s values of creativity while reducing waste and recycling food.
This synergy’s goal is to educate kids through treasure maps, pamphlets, and kiosks while also offering free snacks, something children are always a fan of. The museum will benefit from the new expansion of their eco challenge exhibits with the appeal of complimentary food and Imperfect Foods will get sample distribution and advertising of their core values. The main locations I will be targeting are the Discovery Cube entrance, Exterior Cube, Discovery Market entrance, Eco-Challenge Discovery Market, and Bean Sprout Cafe.